Is a questions that every website owner has asked themselves at one time or another. If you are looking into ways of increasing you search result ratings or trying to reach a broader range of potentional customers, then, yes, you should link. By using search engine optimization.

You will reap the benefits of contextual link building. But don’t be fooled, all links are not the same. There are many factors you should consider when creating your link to success. Deciding which words to use in your text is just as important as strategically distributing your content.

You should use keywords in your anchor text and make sure you they are relevant to the subject and also in the article or blog itself. The quality of the content must be of value to the user and unique to the web. Since the surge in article marketing, the quality of content had become more and some rogue sites were stealing content from other sites and posting it as their own. Because of this the web has produced something called spiders.

The search the internet searching for the first occurrence where the content was found. According to some sites, in order for your content to be deemed as unique it must be at least 40% new information. This is one of the ways search engines continue to grow business and how they keep the search engine ranking market competitive.