A web designer is a person who creates a website. But when you consider SEO these can be difficult to deal with. You can have a breathtaking website but without SEO it can hardly serve its purpose. Therefor it is important to go for SEO-proficient web designers who are not only genius designers but focused on SEO aspect of a website.

As an SEO expert you need to use your designer to the maximum. If you do not create SEO friendly website then this might affect your website search engine rankings badly. When a website is designed against rules of SEO then this is impossible to fix through best of SEO tricks. Hiring an SEO-friendly website designer is one of the greatest challenges because you cannot presume a designer to know everything.

One of the best ways to check with a designer is to go through his past portfolios. This is gives you an idea whether he or she has some basic idea about SEO. If a designer’s work does not exhibit an SEO-friendly website then it is not worth hiring that person. Here is checklist that you need to follow:

Do not consider a designer who works heavily on Flash. Numerous designers still feel that Flash can make their website look cool and artistic. But remember heavily Flashed websites turn out to be tragedy in terms of Search Engine Optimization. If at all Flash has to be used then HTML version of that website is mandatory.

You should know that internal links are important. This does not mean that all text on a webpage must be hyperlinked to all other pages of a site. But few internal links on a webpage does not help to get backlinks.

Another common mistake made by designers is to include images without anchor text. When your websites lack anchor text then you have relatively less chances to gain more traffic. Therefore an intelligent designer will sacrifice beauty to give more functionality to a website.